Date
2025
Expertises
Direction Artistique
Webdesign
UX/UI Design
À travers ce projet, j’ai imaginé une nouvelle direction artistique et une proposition de refonte du site de Maison Chapuis, afin de valoriser son savoir-faire, moderniser son image et rendre l’atelier plus attractif auprès de futurs talents.
Lucas, 31 ans, menuisier-ébéniste, découvre Maison Chapuis alors qu’il cherche un atelier dans lequel évoluer.
En cliquant sur la story, Claire arrive sur le site de Pot-Pote. Elle retrouve immédiatement l’univers aperçu sur Instagram : une marque chaleureuse, simple et gourmande. La homepage lui présente une gamme courte, pensée pour être comprise d’un seul regard. Chaque produit semble avoir sa place, sans surcharge ni navigation complexe.
En cliquant sur la story, Claire arrive sur le site de Pot-Pote. Elle retrouve immédiatement l’univers aperçu sur Instagram : une marque chaleureuse, simple et gourmande. La homepage lui présente une gamme courte, pensée pour être comprise d’un seul regard. Chaque produit semble avoir sa place, sans surcharge ni navigation complexe.
Très vite, Claire se projette. Les recettes ne sont pas là pour impressionner, mais pour montrer à quel point les produits peuvent s’intégrer facilement dans son quotidien. Une tartinade mélangée à des légumes rôtis, une sauce tomate versée sur des pâtes, un coffret imaginé pour un dîner entre amis. La marque ne vend plus seulement un produit, mais une idée simple de ce qu’il pourrait devenir.
Une fois séduite, Claire cherche à être rassurée. Les ingrédients, le savoir-faire et les informations pratiques apparaissent naturellement dans le parcours. Rien n’est caché, rien n’est surjoué. Le ton reste sincère, accessible et suffisamment clair pour lui donner confiance.
Arrivée sur la fiche produit, Claire retrouve tout ce dont elle a besoin pour se décider. Le produit, son prix, les ingrédients et les idées recettes sont réunis dans une interface simple et directe. Quelques instants plus tôt, elle découvrait une histoire sur Instagram. Désormais, elle est prête à passer commande.
👁️ Voir → 🧠 Comprendre → 🍝 Se projeter → 🛒 Acheter
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