Date
2025
Expertises
Direction Artistique
Webdesign
UX/UI Design
À travers ce projet, j’ai imaginé une nouvelle direction artistique et une proposition de refonte du site Ateliers Chapuis, afin de valoriser leur savoir-faire, moderniser leur image et rendre l’atelier plus attractif auprès de futurs talents.
Lucas, 31 ans, menuisier-ébéniste, découvre Ateliers Chapuis alors qu’il cherche un atelier dans lequel évoluer.
En parcourant LinkedIn, Lucas découvre une offre publiée par Ateliers Chapuis. Il clique sur « Postuler » et arrive sur la page recrutement du site. Mais avant d’envoyer sa candidature, Lucas choisit de découvrir l’atelier plus en détail.
Avant d’envoyer sa candidature, Lucas décide d’en savoir plus sur l’atelier. Il retourne sur la homepage et découvre un univers plus singulier et plus contemporain que celui des autres ateliers qu’il a pu consulter.
Le rouge devient un repère visuel fort, tandis que les réalisations et les photos d’atelier occupent immédiatement le premier plan.
Très vite, Lucas a envie d’aller plus loin. Il parcourt la page Réalisations et découvre des projets ambitieux, des bâtiments d’exception et un niveau d’exigence qui correspond à ce qu’il recherche.
Au fil de sa navigation, il ne voit plus seulement un atelier : il commence à imaginer les projets auxquels il pourrait participer.
Quelques instants plus tard, Lucas envoie sa candidature. Le site lui a permis de découvrir bien plus qu’une offre d’emploi : une identité, des projets et un atelier dans lequel il peut se projeter.
Quelques heures plus tard, il reçoit un premier message d’Ateliers Chapuis confirmant la bonne réception de sa candidature.
👁️ Découvrir
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