Date
2025
Expertises
Direction artistique
Social Media
Branding
À travers ce projet, j’ai imaginé l’identité de Fripon, une éducatrice canine qui partage son quotidien et ses conseils sur les réseaux sociaux. L’objectif était de créer une marque chaleureuse, reconnaissable et suffisamment cohérente pour accompagner naturellement l’évolution vers un site internet et une prise de contact.
Camille, 29 ans, vient d’adopter un jeune chien et cherche une éducatrice canine dont l’approche lui ressemble.
En parcourant Instagram, Camille découvre Fripon au détour d’un post partagé par une amie.
Entre les conseils, les anecdotes du quotidien et les visuels colorés, l’univers attire immédiatement son attention. La marque paraît à la fois professionnelle, rassurante et accessible.
Très vite, Camille reconnaît une personnalité dans les contenus. Le ton est simple, bienveillant et légèrement décalé. Les publications parlent autant du chien que de la relation avec son humain.
À travers le logo, les couleurs et les illustrations, Fripon devient plus qu’un simple compte : une marque identifiable et attachante.
Au fil des publications, Camille découvre la manière de travailler de Fripon. Les conseils sont souvent racontés à travers le propre chien de l’éducatrice. Les situations paraissent concrètes, familières et faciles à transposer à son quotidien.
Loin d’un discours théorique ou culpabilisant, Camille a l’impression qu’on lui parle vraiment. Elle commence à se dire que Fripon pourrait réellement l’aider.
Depuis Instagram, Camille clique sur le lien en bio et arrive sur la landing page. Elle y retrouve immédiatement les codes découverts sur les réseaux sociaux : le logo, les couleurs, le ton et l’univers.
Le site prolonge naturellement la marque et lui donne toutes les informations nécessaires pour prendre contact.
Quelques instants plus tard, Camille envoie un message. Le projet ne repose pas sur un site complexe, mais sur une identité suffisamment forte et cohérente pour créer de la reconnaissance, de la confiance et donner envie de passer à l’action.
🐾 Découvrir → ❤️ S’attacher → ✉️ Contacter
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