Date
2021 → 2024
Expertises
UX/UI Design
Pendant trois ans, j’ai accompagné Sowee dans l’évolution de son identité et de sa direction artistique, afin de moderniser la marque et lui donner une présence plus cohérente sur l’ensemble de ses supports : application, site, blog, réseaux sociaux et campagnes. J'ai choisi de mettre l’accent sur l’application et les services associés, afin de montrer comment cette nouvelle identité pouvait se traduire dans une expérience plus simple et quotidienne.
Marion, 38 ans, vit en maison et cherche une solution simple pour mieux piloter son chauffage et suivre sa consommation au quotidien.
Après avoir souscrit et installé sa station connectée,
Marion télécharge l’application. Les premiers écrans accompagnent la prise en main : connexion, choix du logement, équipements et configuration de la maison.
Dès les premières minutes, l’application donne une sensation de simplicité et de contrôle.
Une fois connectée, Marion accède au dashboard.
Elle retrouve les différentes pièces de son logement et peut ajuster la température pièce par pièce. En quelques gestes, elle modifie son confort sans avoir à intervenir directement sur ses équipements.
L’application devient un prolongement naturel de la maison.
Très vite, Marion ne se contente plus de modifier ponctuellement la température.
Elle programme le chauffage selon les moments de la journée, adapte les températures à son rythme de vie et automatise progressivement son quotidien.
L’application ne sert plus seulement à contrôler : elle aide à créer une routine plus simple et plus confortable.
Au fil des semaines, Marion découvre le suivi de consommation. Les données deviennent plus lisibles, plus concrètes et lui permettent de mieux comprendre ses habitudes. Les challenges de réduction de consommation ajoutent une dimension plus engageante et motivante.
Sowee ne permet plus seulement de piloter sa maison : la marque aide Marion à reprendre la main sur son énergie.
📱 Installer → 🌡️ Piloter → ⏱️ Programmer → ⚡ Comprendre
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